Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess which is which. Daha.]. I think this mapping methodology, besides being catchy, made the book quite relevant and easy to follow.
However, in my personal opinion, this mapping limited the comprehensiveness of the book. I disliked the chapter about Google. I think there is much more to Google than linking it to New York Times [and writing more stuff about NYT than about Google itself!]. Having read a couple of books about Google, I would not say this is the best resource to learn about Google strategy.
Amazon chapter, on the other hand, was quite comprehensive, relevant, and even scary.
I especially enjoyed the "business and body" concept; the "fact" that all successful businesses appeal to one of three areas of the body [brain/heart/genitals] and that part ends up pretty much determining the strategy and outcomes of that business.
Who is going to win the 1 Trillion race? Who is going to be the Fifth Horesman? Galloway makes a couple of interesting guesses.
An enjoyable and short read. Galloway's writing style is direct and so full of humor. I recommend it!
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