Wednesday 20 December 2017

The Four - Book Review

[As seen here].
If you don't want to read a whole book on each of The Four tech giants then, obviously, this book is for you.

Scott Galloway captures the strategy, strength, and "wow" factors of each of these companies by mapping them to the Four Hoursemen of god, love, sex, and consumption [guess which is which. Daha.]. I think this mapping methodology, besides being catchy, made the book quite relevant and easy to follow.

However, in my personal opinion, this mapping limited the comprehensiveness of the book. I disliked the chapter about Google. I think there is much more to Google than linking it to New York Times [and writing more stuff about NYT than about Google itself!]. Having read a couple of books about Google, I would not say this is the best resource to learn about Google strategy.

Amazon chapter, on the other hand, was quite comprehensive, relevant, and even scary.

I especially enjoyed the "business and body" concept; the "fact" that all successful businesses appeal to one of three areas of the body [brain/heart/genitals] and that part ends up pretty much determining the strategy and outcomes of that business.

Who is going to win the 1 Trillion race? Who is going to be the Fifth Horesman? Galloway makes a couple of interesting guesses.

An enjoyable and short read. Galloway's writing style is direct and so full of humor. I recommend it!


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